the price of Web Site
When developing or renewing the WEB site, the most concerned is "price".
When asking a web production company for estimates, there are cases where a difference of several hundred thousand yen is produced from hundreds of thousands of yen. Therefore, the voice of the person in charge of WEB who feels that it is not understood why this difference is born, what criteria should be chosen is often asked.
Various factors are involved in the quotation of WEB production. Just because you got the cheapest estimate, if you choose the production company easily, you can cause troubles such as additional costs to be incurred later or not being able to obtain the desired product.
Here, we will explain in detail the points to be noticed when estimating from the way of determining the price of web production.
decide the price of web production. Quotation method and 4 points to check
WEB production cost is not quoted
As a premise, there is no market price for Web production. When searching on the Internet, information on the market price comes out, but this is only calculated based on the minimum cost necessary for web production, such as design and coding.
Why is not the market price of Web production cost fixed?
The reason for this is that the conditions necessary for the development of the WEB site are largely different, depending on factors such as the purpose, scale, required function, delivery date, production system, etc. of the WEB site, which can not be said unconditionally.
Therefore, in order to know the Web production cost, accurately clarify the conditions such as "what purpose web site should be produced, what kind of specifications should be produced indefinitely," and accurately estimate the web production company There is no choice but to take.
However, even if you ask for a quotation after deciding the specifications, there are cases where the amount presented varies greatly depending on the web production company. This difference arises as a result of differing ways of deciding prices depending on the company and different judgment as to how to construct the WEB site.
Four points to be confirmed with the estimation method of web production
So, what kind of point should you be aware of when asking for quotes on web production?
There are four points to be confirmed: "factors determining the estimated price" "difference in estimation method" "breakdown of estimate" "what should be considered in estimation".
From here, let's take a closer look at each point.
1. Three factors that determine the estimated price of web production
Estimated prices for web production are determined primarily based on three factors. By understanding these factors correctly, it becomes easier to understand the estimate contents.
1-1. Production system
It is the production system of the web production company that most affects the estimated price. There are two types of regime, "Outsourcing system" and "In-house production system", each of which has advantages and disadvantages.
The outsourcing system is a system where the web production company carries out the direction and actual production is ordered from a partner company or freelance outside the company. Because it is possible to assign optimal members according to the requirements of the project, it is an advantage that you can broaden the range of correspondence.
On the other hand, there are many cases in which extrinsic expenses and margins are added to a large extent, so the estimated price tends to be set higher. Also, since we will communicate with the subcontractor with the web production company in between, we may not be able to produce the deliberate idea unless we convey accurate information.
The in-house production system is a system that all employees of web production companies, from direction to production, do. Relatively price negotiations are also easy, and there are many cases where you can flexibly respond to modifications.
Meanwhile, since production is done by the staff inside the company, the skill is fixed, and there are disadvantages that the range of suggestions and output tends to narrow.
It is important to select a web production company with a suitable structure according to the scale of the web production and budget.
1-2. Accuracy of planning
The accuracy of planning also greatly affects the estimate price.
"We would like to make 20 pages of web site" and "We wanted to create 20 page worth of corporate website for the purpose of requesting documents, introduce CMS, operate on our own media and IR information by ourselves Let's say there was a request to "I want to go." If it is a rough estimate request like the former, the width of the system development specification will be too wide, so we can not expect an accurate estimate. By notifying the requirement and the image of the site in detail as in the latter, you can get estimates for products that are close to ideal.
Besides, are the manuscripts to be posted on the homepage new or created? In that case, the price fluctuates also depending on role assignment planning such as whether the ordering side creates it or the production side creates it.
Even for images, the amount will change dramatically when shooting by a professional photographer and when using image material (rental positive), when using free material, when shooting at the orderer side.
At the quotation stage, what kind of web site is produced and for that purpose what is necessary is specifically clarified, so that it becomes a highly accurate estimate.
1-3. Calculation method of production content
If it is a small scale web production, the estimated price is calculated by the unit price of design per page and coding / development expenses.
However, if the project is a long-term project with a development period of several months, we must secure resources for the personnel involved in the project for that period of time. Therefore, the estimated price will be determined by how many people work for how long.
This is called man-hour, and it is expressed in units of one person day (person's labor cost per person) and one person month (labor cost per month per person).
Next, I will explain in detail about these unit prices.
2. There are two kinds of estimation methods for web production
As mentioned above, there are two types of unit price calculation methods for web production. It is important to understand each feature, merit and demerit, and select a more suitable web production company.
2-1. Unit price per page
When you create a small web site, it is often the estimate of the page unit price.
It is an image of things with less update frequency and few pages, like a web site that publishes information on a single landing page to be used in WEB promotion and information on restaurants and hairdressers.
In the estimate of the page unit price, it is calculated by multiplying the unit cost of design cost and coding cost by the number of pages. In addition to that, the direction cost and image material cost etc may be generated. Basically it is a low price, it tends to be able to deal with short term delivery.
Although it is a simple and easy to estimate method, on the contrary, it means that the production side is responsible only for tasks within the specified range. I can not respond to requests such as "I first said this, but I made this function after all". Regarding function change and correction, we will separately make estimates and pay additional costs.
Since design and coding which are good at WEB production company are different, by judging based on the production result etc., it will be finished as ideal deliverables.
2-2. Unit cost per unit
Projects such as large scale WEB development and system renewal are often estimates of man-hour unit price.
It is an image of a dynamic and large-scale site where conversion occurs like an EC site or job information site.
In the estimate of the unit cost, we will calculate the working time for each process or job type, and decide the price based on the man-hours involved in them. Since the contents described by the author's rule are different, you will receive the impression that it is unclear and hard to understand.
However, there are many uncertainties when it comes to large-scale web production, and it is extremely difficult to accurately identify work contents at the estimation stage. Therefore, by describing man-hours for each process and job type, it also means that it corresponds to uncertainty factors that can occur at the time of production.
In the situation with many uncertainties, the web production company will submit an estimate that gives room for the man-hours, taking into account all risks and possibilities. Therefore, there is a possibility that an amount higher than expected may be presented.
It is important to determine the detailed specifications as much as possible at the estimation stage so as to eliminate discrepancies in recognition between the client and the producer. Let's do our best, such as having the web production company prepare a proposal, or by matching preliminary meetings.
3. Breakdown of expenses incurred in Web-based production
In the estimate of web production, man-hours and expenses for various items are stated. I will explain five representative items here, so let's understand the contents of each and make sure the estimate is correctly judged.
3-1. Direction Cost
Operating consideration of WEB director is the direction cost.
The WEB Director is a human resource managing project progress, and it has a wide range of subjects such as project planning, specification formulation, contact point with the customer side, participation in meetings, work instructions to designers and programmers, schedule management, etc. I will cross.
Since it is not actually creating a website, it may seem that the WEB director is not necessary, but if this position is not prepared, the project will collapse.
First of all, designers and programmers can not undertake work without knowing what to do in order to make it the desired web site. If we pursue development based solely on a rough request, it will be a deliberate deliverable that does not achieve its purpose. And because schedule management can not be done, the possibility that the delivery date will be delayed greatly increases.
The role of WEB director becomes more important as the scale of development increases, and the direction cost is generally recorded between 10% and 30% of production cost.
If you judge that the direction cost is high and negotiate a discount, the web director will shorten the time involved in the project, so please be aware that the quality of the deliverable may be lowered.
3-2. Design Production Cost
Operating consideration of the web designer is design creation cost.
Working widths are wide, such as formulating the screen composition of the web site, creating the design of the entire site, creating logo and button designs.
WEB design is the best element to decide the impression of the site. No matter how wonderful information is posted, if design is difficult to see or it is not cool, no one will access it. Let's judge by focusing on whether ideal deliverables will be completed rather than judging by only the amount.
In design, the taste that we are good at by web designers varies greatly. Let's choose a production company that can make the best design to fulfill the purpose of the web site by requesting a competition or comparing the production results.
3-3. Front end development fee
Operating consideration of web designers and programmers is front-end development cost.
The front end is the screen that the user sees on the browser. We will finish the design created by the web designer on a web page using HTML, css, java script.
Depending on the browser such as IE and Chrome and its version, the implementation method for correctly running is different. Therefore, as the number of target browsers and versions increases, the difficulty level increases and the cost increases.
With access analysis tools such as Google Analytics, you can invest cost-effectively by checking the user's browser and version share ratio and deciding which browser to handle.
3-4. Back-end development cost
Operating consideration of programmers and system engineers is back-end development cost.
Back end is programming that performs processing to run the WEB system. Using a programming language such as PHP and C language, we will build a correctly moving WEB site.
Let me give an example that makes the image a little easier. I can do shopping at the EC site because I develop it at the back end. If it is only the front end, it is like a catalog showing only images and explanations of products. Because there is development of the back end, it is possible to put items in the shopping cart, enter credit card information, and purchase it.
As the number of functions you want to implement increases, the more you estimate the higher the estimate, so you have to carefully select the really necessary requirements. In addition, there are cases where there are multiple mounting methods with the same function, so if you want to keep costs down, you may want to ask WEB director or system engineer to present an alternative.
3-5. Browser verification fee
The cost of checking whether the completed web site runs correctly on the browser is the browser verification cost.
Bugs found in browser verification will be revised again. As long as there are not much bug fixes, no additional cost will be taken.
Although it is correctly displayed on Chrome, there are many cases in web production that IE collapses occurred in IE. If the display collapses or does not work properly, the created web site will not make sense. Therefore, you should schedule the verification period and correction period beforehand with a margin.
4. Two points to consider when estimating Web production
In WEB production, I can not say that it is entirely up to the production company. The ordering side takes responsibility and cooperates and progresses, and the product with high quality is made for the first time.
In the estimate of web production, eyes tend to be as much as about production cost, but let's move on considering the next two points.
4-1. Internal work volume related to web production
The greater the scale of development, the greater the internal workload on the partner side. In the case of developing a large-scale site from scratch or full renewal, the person in charge will be obvious to the case for several months. Also, if you are preparing manuscripts or pictures on the side of the seller, you will need to deal with them as well.
Besides, there is a possibility that the printing cost of printing the site URL on the business card or the catalog, the operation cost after the renewal, and the running cost are also necessary.
In this way, it is necessary to take into account beforehand how much influence will be generated by web-based production, resources and budget corresponding to it can be secured.
4-2. Adaptability of server and development environment
There is no problem when newly acquiring a server and developing WEB, but when renewing an existing WEB site, you have to keep some caution.
If you think that you want to introduce CMS and tools, it can happen that the server can not be introduced because it is not recommended environment. By notifying the type of server accurately to the production company, it is possible to prevent troubles during installation.
In addition, the development environment will change depending on which programming language the existing web site uses. If you ask a company different from the one you created last time, let's also tell what language you are using.
Summary
I think that you can see that the price of the web site is decided based on various factors.
By estimating as much as possible as detailed requirements as possible, reducing the discrepancy in recognition with the production company, you will be able to calculate the exact cost.
Also, the production company to choose according to the development content will differ. Since there are strengths and weaknesses for each production company, let's judge comprehensively from the production system and achievements, and select it.
And do not forget that costs that are invisible to web production will occur. Taking troublesome internal work into account and keeping human resources and budget prevents problems.
WEB site that will achieve company goals and contribute to sales improvement. Let's cooperate with the production company and finish it to a good site!
