Brand awareness is weak, and heavy products and light brands in the operation process are almost common problems for Wenchuang practitioners. On the one hand, the market environment is immature. On the one hand, Wenchuang enterprises are s…

Writing a new culture, reading for survival A few days ago, the biggest focus of the industry was the launch of Tencent UP2018. The UP conference is held once a year and is the most important conference for Tencent's mutual entertainment. …

cultural brand In this era of fast-food consumption, people began to look for a link with temperature, pure touch with history, culture, land, and people, and emotional resonance with memories of the past. That is not the psychological sat…