What is “digital marketing”? Digital marketing is a general term for all marketing that uses electronic devices and the Internet. We use digital channels such as search engines, SNS, email, and websites as a way for many businesses to conn…
If you've made the decision, you'll be organizing a cross-functional project. Here are the steps I would like to hold down in project organization. Organize a p How to proceed with corporate roject team Do a project kickoff Do a noming ses…
If you are reading this commentary, you may be keenly aware of the need for corporate branding for some reason. branding On the other hand, corporate branding is not "your department's efforts" but "company-wide efforts", so it is difficul…
Corporate Branding
When you are looking for jobs in clerical work, I think that you have seen the description of sales office and general affairs. What is the content of concrete work of sales office and general affairs and what is the difference? I will exp…
Modern times where you can choose a variety of ways of working. Looking at a short span, it seems that there is not much difference between regular workers and temporary workers in terms of how to work, but each has its own merit differenc…
Support products and services "to sell more" The job of supporting various points so that goods and services can be sold more is sales promotion (sales promotion) work. What kind of work do you do specifically? Broadly speaking, sales prom…
What is the role of "production control"? "Production control" is to manage the system so that products can be shipped properly based on the plan. However, it is not just the plan and actual situation about actual products to manage. Manuf…
Last time I took up examples of "Blue Note" and "Tsuya bookstore" as a concrete example of "re - editing brand value". "Re-editing brand value" leads to a business strategy that creates customers of the future and creates the future of the…
When developing or renewing the WEB site, the most concerned is "price". When asking a web production company for estimates, there are cases where a difference of several hundred thousand yen is produced from hundreds of thousands of yen. …
【What is Human Resource Management (Human Resource Management)】We will explain "Human Resource Management (Human Resource Management)" this time. By reading this chapter, you can learn what human resource management is and understand its…
[Human Resource Management Flow] Fromhere on, we will explain the flow of human resource management. In this section, we will learn what human resource management flow is and deepen the understanding of management points in each flow. Huma…
[Enterprise and marketing] Marketing , which is a process of developing products or services while analyzing the market environment, focusing on the demand of target customers while fully utilizing their management resources and strengths.…
[Formulation of marketing strategy]Marketing will start from the market or customers. On that assumption, no matter how good the product or manufacturing / development technology you have, you can not start to make products and services su…
CRM (Customer Relationship Management)customer relationship management (customer relationship marketing)CRM (Customer Relationship Management) is a management method (or marketing method) that continuously builds relationships with specifi…
Let's further deepen our understanding of the meaning or necessity of marketing through examples. Mr. A working as a salesperson at a major insurance company had a headache in sharply reducing the number of sales in recent years. Even thou…
Today, the way to make and sell products and services in large quantities anyway will no longer work. In the modern age where the economic growth period is inevitable, the economy worsens and even when things are overflowing, even good pro…
What is the difference between CRM and customer loyalty improvement? 【Customer Loyalty Column: 4th】 CRM (Customer Relationship Management) is an activity that has been traditionally tackled to maintain ties with customers. In order to fo…
It is a must-see utterance practice for pros who speak in publicIf you saw this article, if "talking" and "work" are closely connected, by reading this article thoroughly, the basic principle of "to call out" It becomes clear, and you can …
There are so many businessmen interested in how to voice (voice training) as one for improving the transmission power. If you do voice training it will not lead to results, but voice is a big factor for improving the transmission power . I…
I have learned thoroughly about how to use voice in the ten years of Shiki Theatrical Company. I learned the voice training for practice thoroughly, and I have survived over 2000 stages to date without having to drill a hole. For that reas…
At the time of the article writing, Black Friday sales results have not been shown yet in the US, but Walmart is reporting the results satisfactorily . Why Walmart is able to predict the result is a simple story. The sales of Black Friday …
How can you move your heart? How can I raise my sales force? I would like to improve sales force further and achieve results. This column is an article for getting a new viewpoint and awareness that I wrote for business people who are ecce…
Founder of Legion Analytics argues that there should be a better way for sales to find new customers. They are now, Y Combinator is newly created special encourage businesses are participating in the (fellowship system). It is an 8 weeks d…
Sales are also professional skills - 10 tactics for successful sales Matt Bell , the author of this guest article , is vice president of sales planning at Azaleos . Azaleos provides a service to cloud application management of large enterp…
Brand awareness is weak, and heavy products and light brands in the operation process are almost common problems for Wenchuang practitioners. On the one hand, the market environment is immature. On the one hand, Wenchuang enterprises are s…
Writing a new culture, reading for survival A few days ago, the biggest focus of the industry was the launch of Tencent UP2018. The UP conference is held once a year and is the most important conference for Tencent's mutual entertainment. …
cultural brand In this era of fast-food consumption, people began to look for a link with temperature, pure touch with history, culture, land, and people, and emotional resonance with memories of the past. That is not the psychological sat…
