Increase sales efficiency:

Founder of Legion Analytics argues that there should be a better way for sales to find new customers.

They are now, Y Combinator is newly created special encourage businesses are participating in the (fellowship system). It is an 8 weeks development project for a very early enterprise, and a grant of 12,000 dollars and office use and mentor are offered.

Where was wrong in the prospect generation process so far? According to Sinan Ozdemir of CTO, the past business was taking too much time in fighting with a lot of useless data like a mountain of garbage. 20 to 40% of the information is incorrect or irrelevant data.

Therefore, Legion Analytics does not provide a lot of contact information to salesperson / woman. Instead of sending two, five, or ten prospective customers information every morning (number of cases can be set). These prospects are screened based on the industry type of business of the company and his / her interest, furthermore it is rated as [good / bad] like the rank of Pandora's song, and ranking is possible.

Screening of prospects is done by Legion Analytics' proprietary algorithm and an in-house expert group. Especially emphasize the responsibilities and title of the person. According to CEO Jamasen Rodriguez, ordinary titles are useful, but the company 's algorithm does not ignore Nauw - titles like "sales hacker". Today, the same work is often called by various, unusual titles.

For sorting, users can also make conditions. For example, "VP of sales at 25-32 years old, San Francisco company, finance history is over $ 5 million, web site uses Mixpanel", and so on.

Legion Analytics screenshot

Brian Trautschold, Sales Support Startup Ambition , also raised with Y Combinator, says about Legion Analytics: "I've tried using over 10 prospect generation services so far, although none are wonderful, , Legion that I use from two months ago can not let go.It will tell new prospective customers at the time of e-mail check every morning because it matches my everyday workflow, so the feeling that my life has become quite easy To ".

Rodriguez and Ozdemir met at Johns Hopkins University. Rodriguez was a student then Ozdemir was a lecturer. According to Ozdemir, they were interested in the theme "What should we do in order to be able to understand and realize that person as a really human being from the data on the net about the human beings?" As I continued my research, I noticed that this was a theme that can also help people in the market.

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I learned about YC's special encouragement project since they came to San Francisco. Actually, the project can also participate in startup other than bay area. They themselves also think that they want to cover more areas as a sales area.

"Information analysis for prospect generation (lead generation, lead generation) is now established as one industry type of business on the Internet, there are various types of services from analysis and refining of information to e - mail marketing" , Rodriguez says. "But I want to cover the whole process."

And, although it comes from the name of the company called Legion Analytics, it means Le and Le gon genaration together, meaning "prospect generation analysis".