What is marketing? 1
Today, the way to make and sell products and services in large quantities anyway will no longer work.
In the modern age where the economic growth period is inevitable, the economy worsens and even when things are overflowing, even good products and services are not to be sold from soba making.
This is because the number of supplies exceeds the demand of consumers.
In the first place, there is a consumer who wants a certain thing or service, and there is a company or individual who provides it.
In the past, when there was not much, the demand was more than the supply amount, so the company was able to sell products and services from side soon without difficulty.
In other words, it was a time when producers / sellers dominated.
How about now?
Foods, clothes, houses, and cars are produced to compete for many companies, and are sold in large quantities.
Considering from the Japanese population, it is obvious that it is oversupplied, and it is no longer possible to sell as it is just because it was made.
Even if you say "How much vegetables are tasty, it's fresh," those who are already hungry will not buy it.
That's why we need "marketing".
Marketing is not to manufacture or sell products as you like, depending on the circumstances of the provider, but to optimize from manufacturing to sales in a way that fits the market, or market.
In other words, it will be "a mechanism to sell" or "a mechanism that can be bought".
It is important to gather information, build prospective corporate strategies and tactics, and propose better services to customers.
What is marketing?
The American Marketing Association defines marketing as follows.
"Marketing is an activity to create, transmit, deliver, and exchange valuable offerings for customers, clients, partners, society as a whole, a set of institutions and processes"
Let's also look at the definition of Philip Cotler, the leading expert in marketing research.
"Marketing is a social and administrative process that fulfills what individuals and groups need (needs) and desires (wants) through creation and provision of value and exchange with others."
In any case, the keywords that become points will be around "customers" "value" "creation" "exchange" "necessary (needs)" "wants (wants)".
From these words, redefining the marketing will be as follows.
"Marketing is a mechanism that creates goods and services that are valuable (needs) for customers according to their desires (wants) and allows them to be provided smoothly by equivalent exchange, or a process (process)"
It is up to each person to understand what kind of marketing is to be understood, but please try to understand the point firmly.
By defining individuals as easy to remember, you will be able to recall the elements necessary for marketing in every situation.
No good theory or law is meaningful unless it can be utilized in the actual site.
Instead of memorizing, try devising until you fall short.
