[Enterprise and marketing] Marketing , which is a process of developing products or services while analyzing the market environment, focusing on the demand of target customers while fully utilizing their management resources and strengths.…

[Formulation of marketing strategy]Marketing will start from the market or customers. On that assumption, no matter how good the product or manufacturing / development technology you have, you can not start to make products and services su…

CRM (Customer Relationship Management)customer relationship management (customer relationship marketing)CRM (Customer Relationship Management) is a management method (or marketing method) that continuously builds relationships with specifi…

Let's further deepen our understanding of the meaning or necessity of marketing through examples. Mr. A working as a salesperson at a major insurance company had a headache in sharply reducing the number of sales in recent years. Even thou…

Today, the way to make and sell products and services in large quantities anyway will no longer work. In the modern age where the economic growth period is inevitable, the economy worsens and even when things are overflowing, even good pro…

What is the difference between CRM and customer loyalty improvement? 【Customer Loyalty Column: 4th】 CRM (Customer Relationship Management) is an activity that has been traditionally tackled to maintain ties with customers. In order to fo…