CRM (Customer Relationship Management)

CRM (Customer Relationship Management)
customer relationship management (customer relationship marketing)
CRM (Customer Relationship Management) is a management method (or marketing method) that continuously builds relationships with specific customers , thereby improving sales, profits, and corporate value as a result .

Based on the idea of customer lifetime value (LTV), customer selection, etc.,we aimto raise customer 's satisfaction andacquire and maintainimportant customers by conducting marketing with afocus oneach target. When implementing CRM, keep the following flow in mind.

① Build customer databases, etc. to gather customer information and grasp / identify cut points of segmentation and customer needs .

② Select and rank customers who are important for their company .

③ was the target customer of needs products and corresponding to the service to focus on providing a customer to win.

④ We will make efforts to maintain that customer, thereby increasing sales.