What is marketing? 2
Let's further deepen our understanding of the meaning or necessity of marketing through examples.
Mr. A working as a salesperson at a major insurance company had a headache in sharply reducing the number of sales in recent years.
Even though we could easily get large contracts by simply opening up business to a factory or a factory, in modern times, no matter how many companies or factories we were going through it was quite successful not.
Moreover, the pressure from the company is getting stronger.
If the results worsen like this, it will hurt your life.
So Mr. A decided to listen to Mr. B, a former colleague who switched to an Internet life insurance company F.
F company is a fast-growing company, despite being a start-up company, in the last few years it has not quite closed to other life insurance companies.
Perhaps I thought that the mainstream of future insurance would be the net, and decided to explore the reasons for good performance.
Mr. A who is listening to the secret of popularity of F company in a straightforward way with a public talk.
So it was the word "marketing" that jumped out of Mr. B's mouth.
Mr. B: Actually, in fact, the fact that the insurance industry is suffering in recent years is a fact. Everywhere the performance is sluggish is the same. In our case, I think that being able to contract on the net is only an element to the last. Besides that, I think that it is important that the idea such as "what customers are seeking" and "what kind of products can be provided for the demand" is fundamental. In other words, it is marketing. I want to sell "I want to sell", it is not time to buy.
<Comment>
Indeed, the characteristic of F company is that it is possible to contract for life insurance on the Internet, but in fact, because the precise marketing was carried out, performance was upward.
Mr. A did not notice the point and he thought that it was easy to say, "Can you sell it if you sell on the Internet?"
However, it was admonished by Mr. B.
From now on, as a strategy that Mr. A can take, it is likely to select the target customer and provide the optimal product according to the wants (desire) while exploring the needs (necessary).
Alternatively, if marketing is difficult on an individual basis, you can appeal the necessity to the company.
One proposal is that the Internet can be utilized for young people.
【Difference between "Needs" and "Wants"】 It
is about the difference between the need (needs) and the desire (wants) , which is important in understanding marketing .
Although each nuance is similar word, when thinking about approach to a customer, it is impossible to build a correct strategy without being able to say the difference between them.
Here again, let's grasp the difference between the two.
<Needs (needs)>
Humans are constantly looking for something.
It depends on time and occasion, but if you are thirsty you will want water, and if you get hungry you will ask for food.
In addition to such physiological necessity, we may ask for brand products because they are "owned by everyone" and sometimes ask for "to live more conveniently" cars I guess.
As you can see, the need for feelings rooted in the necessity of human beings is their needs.
The characteristic of needs is that the objects are not necessarily individual specific things.
Just because you are thirsty does not necessarily mean that water is necessarily.
Some people want juice and coffee.
In business, it is important not to pay attention only to the customer's superficial needs, but to dig further.
What is marketing?
<Wants (Wants)>
On the other hand, wants is the desire that arises when the needs are materialized as real products.
Water and coffee for the thirsty needs and bread and rice for the needs of being hungry.
By firmly grasping customer needs, we will be able to provide more optimum wants.
However, what is subject to Wants is not necessarily an existing product.
There are many things that products that make use of new technologies that we have not seen yet stimulate customers' wants.
That is why companies are announcing new products one by one, and the pursuit of Wants is a factor that exerts a great influence on the competitiveness of companies.
What is marketing?
【Summary】
· Age when modern can not be sold simply by making products and services
· "customer thinking" is important rather than "seller thinking"
· marketing starts from "customers"
· customers "needs (needs)" The one that embodied it and "Desire (Wants)"
What is marketing? 1
Today, the way to make and sell products and services in large quantities anyway will no longer work.
In the modern age where the economic growth period is inevitable, the economy worsens and even when things are overflowing, even good products and services are not to be sold from soba making.
This is because the number of supplies exceeds the demand of consumers.
In the first place, there is a consumer who wants a certain thing or service, and there is a company or individual who provides it.
In the past, when there was not much, the demand was more than the supply amount, so the company was able to sell products and services from side soon without difficulty.
In other words, it was a time when producers / sellers dominated.
How about now?
Foods, clothes, houses, and cars are produced to compete for many companies, and are sold in large quantities.
Considering from the Japanese population, it is obvious that it is oversupplied, and it is no longer possible to sell as it is just because it was made.
Even if you say "How much vegetables are tasty, it's fresh," those who are already hungry will not buy it.
That's why we need "marketing".
Marketing is not to manufacture or sell products as you like, depending on the circumstances of the provider, but to optimize from manufacturing to sales in a way that fits the market, or market.
In other words, it will be "a mechanism to sell" or "a mechanism that can be bought".
It is important to gather information, build prospective corporate strategies and tactics, and propose better services to customers.
What is marketing?
The American Marketing Association defines marketing as follows.
"Marketing is an activity to create, transmit, deliver, and exchange valuable offerings for customers, clients, partners, society as a whole, a set of institutions and processes"
Let's also look at the definition of Philip Cotler, the leading expert in marketing research.
"Marketing is a social and administrative process that fulfills what individuals and groups need (needs) and desires (wants) through creation and provision of value and exchange with others."
In any case, the keywords that become points will be around "customers" "value" "creation" "exchange" "necessary (needs)" "wants (wants)".
From these words, redefining the marketing will be as follows.
"Marketing is a mechanism that creates goods and services that are valuable (needs) for customers according to their desires (wants) and allows them to be provided smoothly by equivalent exchange, or a process (process)"
It is up to each person to understand what kind of marketing is to be understood, but please try to understand the point firmly.
By defining individuals as easy to remember, you will be able to recall the elements necessary for marketing in every situation.
No good theory or law is meaningful unless it can be utilized in the actual site.
Instead of memorizing, try devising until you fall short.
What is the difference between CRM and customer loyalty improvement?
What is the difference between CRM and customer loyalty improvement?
【Customer Loyalty Column: 4th】
CRM (Customer Relationship Management) is an activity that has been traditionally tackled to maintain ties with customers. In order to form customer loyalty, we introduce the issues that existing CRM activities had and the elements necessary for improving royalties.
February 10, 2016
Customer loyalty
CRM (Customer Relationship Management) and customer loyalty
In some companies, customer loyalty is expressed as "bonds with customers", and the improvement of customer loyalty is regarded as the formation and strengthening of bonds with customers.
In this way, the customer loyalty improvement activity seems to be similar to CRM (customer relationship management, which is conventionally existed within the company, "customer relation management" in literal terms).
However, in reality, many companies are felt the problem consciousness that despite already working on CRM, they are not sufficiently connected to the creation of Royal customers.
In order to succeed with improving customer loyalty, it is necessary to clarify factors that past CRM activities have not led to royalty formation, and to avoid taking the same steps.
What is CRM (Customer Relationship Management)?
When we arrange again, we can explain that CRM is an activity that leads to better relationship building and improvement of satisfaction by making detailed correspondence according to each customer's circumstances based on customer attributes and contact history.
The concept of CRM itself is customer-oriented, and it is wonderful. However, at the actual operation site, the original concept has not been realized easily. As a part of marketing, CRM activities remain "efficient" in selling and are not connected to "deepening" the relationship with customers .
Background that the concept is not realized is technically restricted, such as not being able to manage enormous amounts of customer data, but we consider that there are serious problems in "indicators controlling activities" and "viewpoints of customer information" ing. Let's explain these two issues.
CRM issues (1) Increase in LTV (lifetime sales per customer) is the final goal
The first issue of CRM's task is how to set "indicators to manage activities".
Like the relationship of human beings to each other, customers and business relationships (or bonds) is deepened in a two-way exchange is repeated that "from the customer to the company," "from the company to the customer", we are strengthening those .
However, in CRM activities, maximization of LTV (lifetime sales per customer) , which is "from customer to company" is finally set as a goal to be achieved, and customers who are "from enterprise to customer" Value provision and satisfaction creation to the company is often not managed .
For example, in "RFM analysis" which is commonly performed in CRM, in order to realize LTV maximization, with respect to each customer
Recency (When is the latest purchase date?)
Frequency (how often you are purchasing)
Monetary (how much purchasing it is cumulative)
And analyze it to realize effective communication tailored to the attributes of the customer, but we are dealing with only the flow of money from the customer to the enterprise, and it matches the money from the company to the customer Whether value is really provided or not has not been visualized.
As a result, if there is a timing where sales are desired as a company side, measures such as CRM and sending a large amount of campaign mail will be executed as "effective measures" leading to achievement of goals. In spite of the fact that such measures are actually likely to produce customers that have been damaged royalties such as "they have been bought in the campaign and bought but later regretted."
"Effective communication" in CRM activities has the danger of becoming effectively "only for companies" without effective customer perspective. In order to improve customer loyalty, we will take advantage of CRM's reflections to introduce indicators that can be managed by "status of value delivery to customers" and "state of satisfaction of customers" and manage corporate activities It is important.
Problems of CRM (2) Measures are overwhelming with campaigns
Another challenge for CRM is in "viewpoints handling customer information" collected.
CRM focuses on LTV maximization as described above, and as a result, purchasing data such as who got where, when, where and what he bought is the center. Based on this purchasing data, we try to optimize communication with customers, but in fact the handlers derived from purchasing data tend to be limited.
As a background to this , the fact that the data managed by CRM bought a certain product "is the fact that the customer bought a certain product , " Why did the customer buy this product? "" after the one, "" purchase, such examination was carried out as, in the background, such as actually what was happy to try to use the products "do not come to look is because.
Customer's purchasing data is merely a "result that has already happened" and it is necessary to work on the psychology behind those actions to examine measures to promote customers' future actions, but in CRM such customers The viewpoint of managing information is missing.
As a result, appealing messages to customers born from CRM often converge to campaign measures such as price appeal common to all people, "point-up campaign" or "coupon preferential treatment".
In particular, this trend is noticeable in Internet companies that are making progress with the use of customer data from early on, and we are also often hearing stories saying "We are caught up with all direction campaign measures in place".
Challenges of CRM activities
Activities to increase "customers gain" are essential for improving royalties
According to "Management of customer loyalty" (James L. Hesskette, Leonard A. Shreensinger, W. R. Sasser · JR, 1998, Nihon Keizai Shimbun) , customers of certain products and services The value for customers is determined by the balance between "what customers get from their products / services" and "what customers spend to get their products / services."
What the customer gets and what he / she spends each have the following elements.
- 【What customers get from the product / service】
"Result" obtained through products / services (eg, in the case of limousine → comfortable movement to the destination)
The quality of the process the customer gets results (eg for limousine → driver's smile or kind response)
【What the customer spends to obtain the product / service】
Selling price of products / services (example: limousine → fare paid to driver)
Cost of obtaining products / services (example: in the case of limousine → calling for dispatch request)
Considering the above, in order to raise the value offered to customers and improve their royalties, there are two ways to increase customer loyalty, (1) Increase what customers gain, and (2) Reduce what customers spend There is a direction.
In the present age where things are overflowing and the competition is intensifying, companies that can realize both (1) and (2) at the same time are getting superiority, whereas the actual CRM is the LTV It is becoming an activity to repeat the campaign measures to maximize, and it tends to be emphasized only to reduce what the customer of (2) spends.
As a result, CRM alone makes it more difficult for customers to increase their value and build a competitive advantage.
While the selling price and acquisition cost of products and services are easy to see and quantify and manage easily, the "results" that customers are seeking for products / services and the quality of the process to obtain the results are based on customer's " Psychology ", and it can not be understood simply by looking at purchasing behavior of customers.
Why do customers want products / services of their company
What do customers think about "results" that our company's existing products and services provide
Does the problem occur in the process until the customer obtains the "result"?
Even if it takes some trouble, from the viewpoint of raising royalties, it is important to ask customers about the above questions and try to capture customers including subjective and qualitative information.
Two elements necessary for improving customer value
Two points necessary for creating a Royal customer: "Indicator" and "Perspective"
In order to succeed in royalty improvement activities without taking the same steps as CRM activities, it is necessary to monitor the part overlooked by CRM, that is, "value provided from enterprise to customer" among customers and company interactions, It is necessary to understand the subjectivity of the customer and increase the value for the customer.
The following two tools are important for taking such correspondence.
- Correct indicator = Introduction of royalty indicator
- Correct Perspective = Understanding Customer Experience
In the next column, we will introduce details about each element.
For business people "Voice training leading to results"
It is a must-see utterance practice for pros who speak in public
If you saw this article, if "talking" and "work" are closely connected, by reading this article thoroughly, the basic principle of "to call out" It becomes clear, and you can understand how to make an attractive voice by polishing yourself.
For those who have many opportunities to speak in public,
· Voices come up · Voices
do not reach the back of the hall
· If I do a seminar for a day I will crush my voice
It can be a step that can solve the troubles such as. In this article, I would like to introduce voice training for instructors for vocalizations that can be done anytime, anywhere . I would be pleased if you do make it yourself.
Professional voicing method taught at theatrical company Shiki
I have experienced more than 250 performances a year at the theater company Shiki once every 3 hours. Actually , even in such a hard thing, I did not break my throat.
That is because I got acquainted with doing the basics of voice training I will tell from now every day . Mastering this training has made it possible to understand what was sensuous logically and the voices that did not appear at all became more and more popular.
I also understood that it can control from a big voice to a small voice . And I knew that my body will change rapidly.
I have been pleased to tell various people such as managers, announcers, lecturers and lecturers who are doing business, so I think that it will be very helpful so please read them thoroughly.
What to do before good vocalization. It is a breath training
Actually, the purpose of this article is to grasp the consciousness of "assimilating voice and body (core) and breath" . You will understand how to control the voice and how to treat your body as a musical instrument.
For business people, what kind of image is there in terms of voice training?
There will be images that many people standing in front of the piano and putting their hands on their belly and saying "La la la la la" etc. How is it related to speaking in public? There seems to be some people who wonder. Of course, these kinds of training are also very important.
However.
Actually, there are things I have to do before I speak .
That is "Bless Training" . Breath training is respiratory muscle training to make a voice. Let's take an example of moving a gasoline car.
If you do not send gasoline to the engine, the car will not move. Gasoline is ignited by the engine and becomes power. Please think here is the energy that gasoline breathes, ignites and changes the energy to power. Before you call out, it is important how to control this gasoline and send it to the engine. Please think that this control power control method is breath training.
When building a house, I will first consolidate the foundation. If it is not there, the building that we have settled down will collapse. This foundation is breath training. It is necessary to consolidate the foundation before training training, voice training, voice training . It is highly likely that those who have troubles that the voice does not go to the back, become muffled, wither, will have uttered a voice before the foundation is compacted.
Rather than making a good voice, please imagine that the body as an instrument will change. Do not you want to dig up what you originally have own voice?
That's why the first thing you need to do is start with breath training. Let's learn together.
Part 1: First of all, let's check the breathing rhythm
First of all we need to understand the breathing rhythm . Breathing begins with vomiting first, as the order of kanji "call" → "suck". Most people think that "sucking" → "vomiting" rhythm. I have to change it from here. The correct breathing rhythm is "vomiting" → "suck".
Part 2: Breathing method that does not break throat. It grabs the source!
Next, I will grab the source of my breath.
Most people breathe in my throat. Talking with a breath in this throat makes a throat break. I call it a throat as a technical term.
I will lower this source of breath not under "throat" but "chest" but also "belly" but below your navel. Under this navel is the core position (Tanda) is what is said.
Let's imagine that there is a rubber ball in its core position (Tanda).
I saw Taneda as a rubber ball
It is an image that there is a rubber ball under your navel.
When breathing out, the rubber ball in the abdomen shrinks, and it is imagined that when the breath is taken in, the rubber ball inflates in all directions.
Image of breathing conscious of core position (Tanda)
Here, the point is "all directions" .
Most people try to inflate only the stomach side. You have to be firmly conscious of inflating it on the back side and both side .
Part 3: The sensation that respiration is taken in the core position
Next, I exhale to the extent that there is no breath in my body. Let's imagine a rubber ball in the abdomen smallly withered. I will try to get rid of it. Breath is taken in nature and the body like that inflated rubber ball swells in a fluffy manner. I will grab the feeling that doing so many times and getting the air taken into the abdomen bottom.
The thing to note here is that the position of the rubber ball is not the chest but the abdomen . Especially women should be careful because the position of the rubber ball tends to rise on the chest.
Image capturing respiration at the abdomen (= Tanda) instead of the chest
Part 4: Continue to exhale through the belly breath that leads to the voice
Next, let 's take your fingertips of both hands in front of your mouth. With the warmest air in myself, please warm up this fingertip. Then I will lower the hand in front of that mouth and do the same thing.
This "ha ha" time is extended to 5 seconds, 10 seconds ... 60 seconds . At this time, be careful not to let the mouth end up, let's grasp the feeling of continuing to breathe in the belly bottom. Please help me when the upper body is under power. I will study oneself how to keep breathing slender and spit long.
Then, if you continue to vomit until your breath runs out, I will breathe in like this inflates the belly ball. Let's repeat this.
Why is breath training important?
Let's think about how important it is to keep exhaling from the abdomen floor.
When we are aloud, we can not breathe in. And when I'm talking I keep breathing. In other words, if you can control your breath and continue vomiting for a long time, your voice can be kept on for a long time. When breathing out, let's imagine that one thread will extend far from the mouth.
If you can grasp the feeling that this single thread (breath) will extend far far, you can understand that you can deliver your voice to the back of the venue. If this breathing line falls in front, the voice will not reach the back. It is important to consciously send breath lines to the audience .
And when my breath runs out, this time I will breathe in the image of inflating the belly ball instead of the chest and continue breathing again. I need to do this breath training before giving out a voice. A voice is like a tree flowing in a stream, riding on the flow of breath.
This breath training is how to send breath. This alone will not make a voice, of course. It is voice training that ignites this controlled breath. Voice training has various techniques and know-how. However, before you do voice training you need to grasp the breathless consciousness . By all means, when you are talking in front of people, try not to rely on microphones etc. Please conscious of breathing.
Important things you need to know before calling out
There are so many businessmen interested in how to voice (voice training) as one for improving the transmission power. If you do voice training it will not lead to results, but voice is a big factor for improving the transmission power .
I wrote in a previous article that self-expression by self-expression in public, artist who makes a living by that, masters the breathing method before training voice.
→ [Lose if you do not know! Voice course for business people】
Before you call out, you will master the flow of your breath, continue the correct training with the consciousness that will assimilate your breath, voice and body, and the instrument called the body will be completed to make a voice .
To that end, I also mentioned that it is necessary to continue training and wait until assimilation.
Actually, there is something as important as it is important to master the breathing method before you speak out.
That is to make a "firm ear" to judge the voice.
■ Why does the quality of the voice rise when making an ear
Improvement in the level of firmly discerning ears definitely leads to an improvement in the quality of the voice.
I entered the professional world and I was surprised that I was instructed first, "Train my ears firmly ." It is to sharpen the hearing which firmly distinguishes the sense of pitch and rhythm.
Then the sensitivity level of my ear will go up.
It starts noticing a subtle misalignment not understood at the amateur level.
When you record and listen to your songs, even if the amateur thinks it is wonderful, much amateur improvement points can be discovered. And the quality of my voice will also rise.
Although businessmen do not have to do so far for voice training, it is very important to have antennas with interest concerning voice .
What kind of voice does the top salesman do?
When speaking, what is the sound of the body?
What kind of sound is the sound when talking?
I listen to it one step further. Then, by expanding the image, it reflects on the quality of your voice.
■ Voice training method that can be done anytime anywhere
When you standing this antenna, the voice that comes into your ears changes in your daily life.
· Voice of an infant
For example, it seems to be impressed by the soul-filled cry as it overflows from the belly of an infant crying without having to buy a toy. Toddlers are not just out loud. The feeling that I want you to buy is on my voice.
A crying infant
※ Photo provided PHOTO AC
· Baby's voice
The baby keeps crying, but since the belly and voice are connected directly, the voice does not go dry. I can not hear the conversation between mothers holding a baby at all, but the baby's voice will fly to the other side across the road.
The baby does not talk a word, but it is an interesting point that mothers can understand by merely listening to the voice because the will to "sleepy" wishes are crying, "I am hungry" "I want to change the diaper " .
Baby crying
※ Photo provided PHOTO AC
· Voices of the grocery store
Eyes worried unexpectedly to a warm voice called "Welcome home !!" which was a kindness of the greengrocer's shop, and it became a smile. Is it because I am bidding everyday? There are many people who have voices with a core that passes very well .
Mega shop
※ Photo provided PHOTO AC
· Voice of train station staff
There are many people who have a wonderful voice to the station staff when passing safety beyond the noise of the train to the passengers. You will naturally wear a vocalization method that will not wither even if you continue to voice out all day.
· Voice of the temple's priesthood
Temple's priest's chanting sutra is exactly the best model. The words advocated by the priest is not a fantasy Buddha. Deep meaning is included in sutra. That meaning overflows from the bottom of the body and is in my voice.
· Voice of the clerk of the dumpling gang general
And finally, I am always touched by the core voice that passes the order of the dumpling owner 's hall clerk in the kitchen .
Clerk of the gyoza king's hall will make a loud voice towards the kitchen every time an order is placed. It is such a wonderful voice that you can penetrate Gaya noises of customers in the crowded store because the voice is coming from the belly.
Perhaps at least 5 hours worked and it is in a state that it has been calling out for a long time, so if you go on the stage it means the same thing that you are appearing without long disturbing the long-run work.
Working hard while sipping a beautiful sweat and listening to a voice with great growth I am very moved.
Even without going to the business voice training lesson, setting the antenna with interest in "voice" in everyday life will improve the quality of your voice.
■ Summary Just paying money is not voice training
Improving your own transmission capability for businessmen leads to great achievements. Depending on the quality of management's presentation at the IR, the stock price will change significantly, and the product will swell to the world with a wonderful presentation for product PR.
For this purpose it is important to train your voice by training the voice, but pay attention to how the voice of the managers with the power of transmission is raised, try to feel the way the voice of the top salesman gets out It is important precious training that you can do without everyday money .
طرح توجیهی - بیزینس پلن ( مشاوره تهیه طرح توجیهی ) نوشتن طرح توجیهی
How to use voice of lecturer for public speaking in public lecture
I have learned thoroughly about how to use voice in the ten years of Shiki Theatrical Company. I learned the voice training for practice thoroughly, and I have survived over 2000 stages to date without having to drill a hole.
For that reason, there are many things to talk about voice from business people such as personnel recruiters, seminar lecturers, training instructors and leaders who often speak in public.
موفقیت در فروش
As there are many places where the seminar venue is very dry, I hear voices concerning voices such as "withering easily" and voices like that the voice became painful after continuing talking everyday.
For such people the voice is a business tool and it is an important element to tell the contents well.
So today, I would like to tell people who have a lot of opportunities to talk for a long time in public, about how to make a voice that does not cause a burden without knowing it is damaging .
I had to do voice training, it was an unacceptable environment.
First of all, I will tell you what kind of environment I was in. There are lots of books and experts on speech methods, but I will give you a different point from those like
1. From 28 years old
2 , I learned professional education about voice in earnest . A harsh schedule of
three hours a week, eight times a week, 250 times a year 3. Environment that must deliver voice to all over 1,000 audiences every time
4. The situation (the sound of space, sound absorption and dust) is different depending on the venue (theater)
5. Physical and spiritual harsh conditions to tour all over Japan through intense movement every day
Through these experiences, I am currently on stage as a lecturer.
We will proceed on the premise that we know the burden on the voice of the training instructor and the harshness.
Mr. Masaki Sato's training
■ Breathing that the instructor should know before singing out
The important thing in getting a voice is whether you can control breath and let it flow. Voice is on my breath. A voice is on the flow of breath, like trees, floating on the water flowing through the stream. There is a big difference between who can grasp this flow of breath and who can speak out.
As I mentioned at the beginning, the seminar venue is very dry. To keep voicing throughout the day at the dry venue, a solid foundation is necessary.
It is a big mistake if you think that it is because you have a microphone. If you rely on the microphone to make a voice, you will crush the throat in the other way. In the stage of the stage, I use microphones, but I do not rely on microphones. It is auxiliary only.
We need consciousness to bring energy to our voice and deliver it to customers. This does not mean to forcibly make a strong and big voice. It is a major premise to firmly control and shed a breath from the bottom of your stomach.
【Related article】Poise training leading to achievement
■ The secret not to destroy the throat, the throat of
It says from conclusion.
I instructed a lecturer who had to continue to make a voice, such as training for two days, first felt through the harsh scene that the thing to remember was "to open throat and talk ."
If I can not do this, I will not have it again on the 2nd and 3rd consecutive days. What does "open throat and talk"? The most obvious thing is the state when a person is yawning. I also call this a yawning throat.
In the open lecture that I am going to target people with many opportunities to talk in public, although I have been sending 100-day follow-up movies after taking a class, today I will share a part of the paid content 's video here I would like to take a look.
◆ Follow-up training video "How to Open Your Throat" ◆
What did you think?
Pro keeps controlling the throat so that it does not break the voice by keeping the throat open state. The stage called Lion King is a voice that keeps shouting for a long time , but it will crush the voice as soon as we do not keep throat open. Too much throat is important.
■ If you polish your voice, what will evolve! !
Depending on whether you know the basis of vocalization to not break the previous throat, whether to polish and evolve your voice or overwork your voice to wear it. If you fully understand the foundation, your voice will be polished and evolving .
On the contrary, if you run to techniques and know-how, you do not know the foundation and essence, feeling it in a sense you overwhelm and wear out your voice .
Professional speaks out in public and expresses it once. It is regarded as an opportunity to refine, grow and evolve yourself once. There is a consciousness to polish musical instruments (voices) of myself by doing the actual work.
On the other hand, amateurs overwhelm the musical instruments (voices) of their own, trying to put a burden on the vocal cords and voice by force. This difference is obvious.
Many people who have opportunities to speak in public, such as managers and lecturers, are also learning the basics of how to make this voice. The voice of the person who overworked with strain on the vocal cords is immediately understood. I am very worried about my occupation pattern. On the other hand, if you are a veteran executive or teacher, who knows how to put out the voice correctly, it is very safe to listen.
■ There is plenty of potential for better voice.
Understanding the foundation and essence firmly knows how to make a correct voice, and by doing so we call myselfIt is possible. As I grow older I will grow into a tasteful and deep voice.
However, I did not understand the basics and essence at first, I overwhelmed my throat, and it turned out to be a withered, irresponsible voice. It is a waste if your lovely voice is rattle.
It is not that the withered voice is bad. However, it may be difficult for listeners to listen, content not being dropped into the head.
If you do not know that you know the foundation and essence, it will become a big difference later . For this reason, professionals firstly thoroughly consolidate the foundation and make a physical body. That will evolve yourself.
Finally, your skin and appearance are visible, so everyone will be cleaned. But the voice is the same, it may be necessary to clean. If you keep skin and looking carefully, your age will be very attractive and will not you? In the case of voice, it becomes more attractive each year. In this case, why not consider care of your voice?
Walmart who sold 1.4 million tablets on Thanksgiving day, also in a panic dispute
At the time of the article writing, Black Friday sales results have not been shown yet in the US, but Walmart is reporting the results satisfactorily . Why Walmart is able to predict the result is a simple story. The sales of Black Friday shows similar trends as Thanksgiving sales of the previous day, and this tendency will likely continue for the holiday season.
For details of sales amount, it will not come out until the end of the day, but as a matter of fact, Wal-Mart seems to have sold 1.4 million tablets nationwide in the Thanksgiving Day of the previous day. According to Wal - Mart, although classification of manufacturers and models etc has not been completed yet, it says that iPad mini will become one of the best - selling products among all the products.
Wal - Mart 's sales list also includes good - selling products such as large - screen TVs and notebook PCs. Among them, the fact that iPad mini becomes "one of the best-selling products" would mean that iPad mini accounted for a considerable percentage among "1.4 million tablets". What other things were popular, such as Microsoft 's new Xbox One and Sony' s PlayStation 4. Mobile games were widely circulated, and last year Nintendo Wii U did not shake. However, home game machines seem to keep constant popularity yet.
By the way, looking at the number of sales of towels is twice that of tablet. To sum up the day of Thanksgiving Day, it is said that many Americans gathered at their families, told their gratitude, cook turkey and bought a towel. Let's make sure that not everyone bought high-tech products with top priority.
Incidentally, it may be natural, but in Wal-Mart's press release there are situations like riots, fighting, manners violation, etc. (there is a movie showing a state of confusion) at various shops around here and there is an act showing human stupidity I have not touched it. Tweets have been posted saying that there was a fight even if they went around the tablet selling 1.4 million units.
